Our companies:
Chime’s Insight and Engagement (CIE) division is a group of leading insight businesses that are helping to redefine the research industry
We seamlessly bring together some of the country’s leading insight specialists with the most extensive and innovative
research solutions to help our clients to reach faster conclusions, make better decisions and develop more informed solutions.
And as part of one of the world’s foremost communications agencies - Chime Communications plc - we can draw on the expertise
of the businesses within the Group, who are working on some of the most prominent and exciting campaigns in the world.
For more information on the services we offer, please see the 'Our companies' pages.
Contact us
Chime Insight and Engagement Division (CIE)
4th floor, Holborn Gate
26 Southampton Buildings
London, WC2A 1AH
Telephone: +44 (0) 20 7861 2540
Fax: +44 (0) 20 7861 3081
Email: enquiries@cie.uk.com
Facts International
Quantitative Research and Fieldwork
Facts International is one of the leading research agencies in the UK, committed to providing the highest quality research to leading businesses
and agencies around the world. We work with companies who are looking for a step change in their research and need proactive, intelligent and
responsive direction from people who have a keen understanding of the nuances of research.
With many of our staff from the client-side, Facts International understands the commercial and business pressures faced by clients and as a result,
our research is considered and thoughtful in its approach.
Our programmes are designed with client outputs in mind, ensuring we successfully deliver results that translate directly into actionable findings
every time.
Click here to visit the Facts International website
Opinion Leader
Qualitative Research and Consultancy
Opinion Leader has an enviable reputation built on our expertise to engage – with our clients, our people, and our research findings. Our skills of
engagement allow us to generate a deeper understanding of business issues, capturing and revealing insights that challenge conventional thinking.
Our reputation for thought leadership originates from our proven ability to develop new and creative ideas, leading the field in research innovation
and change.
And the result?
Truly inspiring insights that help clients deliver business success. It is research expertise at its best.
Click here to visit the Opinion Leader website
Tree
Social Media Monitoring & Complex Analytics
At tree we take the digital you every bit as seriously as we treat the physical you. By taking your data seriously we are able to deliver
insight that delights customers and surprises clients. However, we don't just stop with the digital you; we are just as interested in your
opinions, thoughts and motivations. It's all data to us, but in reality it's all about people.
We use a unique combination of innovative market research and data analysis to reveal exactly what consumers are thinking and doing. It's a
skill that enables the people who market some of the UK's biggest brands to be more effective.
Posed with a business issue we interrogate data and apply the most appropriate techniques enabling us to answer questions such as:
O2 - What stops people churning?
SKODA - Why do people choose the SKODA brand?
Virgin Trains - How does the British Public decide which mode of transport to use?
Victim Support - How do we recruit more volunteers?
NS&I - What do people say about us?
Click here to visit the Tree website
Naked Eye
Ethnography & Observation
Naked Eye are specialists in ethnographic research. We help clients design products and services, develop resonant communications and bring
behavioural programmes to life.
Our clients range across a number of sectors including: FMCG brands, health and pharmaceutical, government, telecommunications.
By spending time with people, by living with them and documenting their lives on film we see how they view their world and how they really live
their lives. In this way we identify opportunities for organisations in business, government, education, and social sectors.
Click here to visit the Naked Eye website
Open Plan
Global Healthcare Market Research and Brand Planning
Open Plan is the healthcare-specific, global market research and brand planning consultancy division of Open Health. We draw upon the widest
range of research and analytical techniques, whether cutting edge or traditional, to define and decipher complex and often subtle problems.
Each proposal is bespoke, driven by method-neutral thinking, in order to address individual challenges in the most effective way.
Our expertise solves problems qualitatively, quantitatively, deliberatively, collaboratively and internationally. Our global consumer and
healthcare capabilities provide the insight to develop elegant strategic and tactical communication solutions.
Every research project tells a story, and that story will be told succinctly, directly and in a way that retains the rich insights. Your
requirements will be met and creative methods will be utilized to make sure the findings of the research come to life. ‘Death by PowerPoint’
is not our style.
We provide clients with insights and recommendations that are grounded in reality, built upon a deep understanding of our client’s branding,
science and communications, to help them reach better decisions and develop more informed solutions.
The market research specific resource attached to Open Plan and our sister research companies Opinion Leader, Facts International and Naked Eye
allows us to deliver on time, every time.
Click here to visit the Open Plan website
Hover over the photos Move your mouse over the photos for more information.
Group Financial Controller Claire is a core part of the team at CIE and, as the woman with her finger on the financial pulse of the business, is always in demand.
She has worked as an accountant for over 12 years and has had experience in both practice and industry.
Claire enjoys spending her free time with family and friends. Her interests include travelling, snowboarding and running.
Partner Cory started in the pharmaceutical industry in the mid 90’s with Sandoz and spent 10 years in sales, healthcare management, market research and marketing roles.
He was a director at Brand Health International, a global market research agency before leading the brand planning function and latterly the brand communications team at Nitrogen, a global creative agency.
Cory has worked in over 40 therapy areas and worked globally in both developed and emerging markets.
Chief Executive Crispin is one of the UK’s leading market research industry figures. He was promoted to CEO of CIE in 2010, having produced a record turnover for Facts International as Chief Executive.
Prior to working for Chime, Crispin held a number of influential and senior roles including Head of Insight, Intelligence and Analysis across Royal Mail Group, Head of Customer Satisfaction for BT plc and heading Research and Intelligence at Dixons Stores Group (now DSGi plc).
Group Client Services Director Emily has gained experience across a wide range of clients including The Home Office, Central Office of Information, Prudential and B&Q.
During her time at Synovate, she was offered a secondment at fragrance house Givaudan in the Consumer Understanding team where she managed international programmes for Unilever and P&G.
In July 2007 following the acquisition of Facts International, Emily was approached to return as Client Services Director.
Group Operations Director Mark Squires joined as Group Operations Director in 2010 to oversee the development of all field offerings across the business. Squires is very hands-on as he feels this gives a real insight into what is happening across the business from board to grass roots.
He previously held the position of European Client Services Director at Toluna, responsible for project delivery across Europe. Before Toluna, Mark spent 8 years at Nunwood as Telephone Operations Divisional Director.
Engagement Director Mark's favorite quotation comes from Benjamin Franklin who said, "Tell me and I'll forget, show me and I might remember, involve me and I'll understand“.
Mark has over 20 years experience of working in customer insight and marketing environments. He specialises in helping businesses to put customer insight at the centre of business decisions and activity.
Since joining CIE he has worked with many UK and International clients.
Managing Director - Tree Originally graduating from University in Psychology, Matt started consulting in the Not-for-profit sector working with most of the top 50 charities. A return to university saw Matt lecturing in social research methodologies, whilst developing theories into the integration of people and systems.
He co-founded Tree in 2001, which became one of the fastest growing database businesses in the UK, with clients such as VW Group, O2 and Virgin, and was sold in 2010 to Chime Communications plc.
Research Director Michael has a passion for researching difficult social issues. His work has ranged from a study examining the drivers of problem gambling to an investigation of the influence of advertising on infant feeding behaviour.
In his 10 years as a researcher he has toured crime hotspots with teenagers in Leeds and had tea with transvestites in Wales.
The part of his job he most enjoys is gaining entry to other people’s lives, however briefly.
Research Director Neil loves seeing the patterns in the numbers and linking them to his clients’ business needs. He has had the pleasure of working on or leading some of the UK’s great public sector surveys and feels equally at home in getting to the heart of what makes a brand strong and how to communicate with audiences.
Although a lifelong quanty he also loves the direct interaction and understanding you get through qual.
Chairman Nick Lamb has spent over 30 years in the communications industry. He joined Saatchi and Saatchi 1979, from there he moved to the Sales Promotion agency MCB as a Director, before joining Crown Business Communications as Managing Director. He oversaw the rapid expansion of Crown before becoming Chairman following its sale to Ferrovial.
In 2007 he joined forces with Chime plc, leading to the acquisition of Facts International as both minority shareholder and Chairman.
Founder - Naked Eye Research Nick is an ethnographic research specialist, strategist and advocate of documentary film to capture and understand people’s lives.
Nick has a BSc Psychology and MSc Ergonomics degree from UCL. He has managed projects for NHS, GlaxoSmithKline, Unilever, NESTA, Vodafone and charities including Joseph Rowntree Foundation. He lectures at Central Saint Martins College of Art & Design and has presented papers and workshops at international conferences; ESOMAR, EPIC, MRS and BHBIA.
Director Pam is a qualified accountant with consultancy experience across a range of industries including financial services, healthcare, retail and technology.
In addition, she has 6 years of marketing services experience with responsibility for market and competitor research, complaints management, customer segmentation and strategy.
Research Director Patrick has nearly 30 years experience in the research industry and has held senior positions at a number of well established agencies.
He has extensive experience of managing large-scale quantitative projects, here in the UK and internationally, in the areas of customer satisfaction and engagement using the full range of research methodologies.
Research Director Paul has 35 years Market Research experience and is strong both technically and creatively. He worked as the Company Board Director at his last employer and is the Lead Project Director on several highly complex and demanding financial accounts for CIE.
Paul’s book, Researching Customer Satisfaction & Loyalty, was first printed in the UK and USA in 2005. He was elected as a Fellow of the Market Research Society in 2010 and he is a guest lecturer at Manchester Business School.
Research Director Sarah has co-authored or led teams responsible for 17 published reports of findings from qualitative and quantitative research.
She has worked for a variety of clients that include HM Treasury, the FSA, DWP, NEST, the Competition Commission, The Pensions Regulator, the Audit Commission, and the Pensions Commission.
She taught research methodology at the University of Essex and served as Visiting Research Scholar at the Survey Research Archive.
Director Sinéad heads up the Opinion Leader team, and she loves getting involved with our great variety of projects.
Having started her career at BMRB she has spent significant time on the client-side with roles at American Express, London Underground and Post Office, most recently heading up the Business Intelligence team at Royal Mail.
Sinéad uses this experience to ensure that all of our projects are focused on delivering insight that will really make a difference.
Managing Director - Tree Steve has worked in marketing for 25 years for a variety of marketing groups including HSBC, Young & Rubicam, Ogilvy, and WPP.
He co-founded Tree in 2001, which became one of the fastest growing database businesses in the UK, with clients such as VW Group, O2 and Virgin, and was sold in 2007 to Cagney plc. Steve became CEO of Cagney plc in 2008, and saw it turn from a loss-making group to a profitable, debt-free business in 2010. Steve left Cagney plc in 2010 when Tree was purchased by Chime Communications plc.
Research Director With experience of running client side Research Teams at Dixons Stores Group and BT, Tricia has a wealth of understanding especially in the fields of customer satisfaction, loyalty, customer engagement and trust.
Her main focus is helping clients improve their businesses through deepening their understanding of the customer experience, and delivering insights which can truly initiate change.
